Full disclosure, I like many-many of Ford’s products, and was raised with the pony car. My earliest childhood memories are that of my dad taking me for a ride doing doughnuts in a stripped out 1951 Ford coupe street racer. Ahh, the smell of a rich unburned fuel mixture tempered with the smell of burnt rubber…take me home! Sorry, where was I?
I’m not sure where any of you were in 1984, I myself was recovering from a double whammy after two of my favorite TV series ended the year before; CHiPs , and Tales of the Golden Monkey. I could delve much deeper into both series, but I’ll save that for another venue. Anyway my mandatory year of television mourning lasted a while longer after watching the advertising gem (see ad at the bottom of this post) from Ford announcing to everyone “to up the Tempo of driving” by choosing the Ford Tempo as their next car. The ad went on to say the Tempo bested the Mercedes Benz 300 in cabin room which in reality was probably the only metric besides the sticker price that the Ford model would have beaten the MB300. Beyond that I’m not sure how the Tempo did against the European stable of sports sedans it was designed to dominate, although if my own keen observation should be used as the barometer, I know I’ve seen 300’s on the road all over the world, but only three Tempos since 1991.
Another fun random factoid, my first girlfriend owned this model although she considered it an upgrade from her Chevrolet Citation. I feel that statement’s tough to validate. I think I knew shortly afterwards we were not destined to be together forever whether it was the car or a swirl of other variables I’m sure neither of us remember. And while I don’t remember how long we dated after she purchased the Tempo, I absolutely remember pushing the lifeless body of that Tempo into the service bay of the dealer after it died about a mile from the lot. The Tempo sucked then, yet this delightful commercial is with us today to enjoy.